Oakwood Worldwide® Signs First Oakwood Brand Franchisee
GLOBAL COMMUNICATIONS LEADER
OAKWOOD WORLDWIDE® SIGNS FIRST OAKWOOD BRAND FRANCHISEE
Mainsail Lodging and Development to Exclusively Manage Company's Florida Operations
LOS ANGELES - September 3, 2013 - Oakwood Worldwide, the global leader in corporate housing and serviced apartments, recently expanded its relationship with Mainsail Lodging and Development by signing the company as its first Oakwood® brand franchisee. Mainsail, based in Tampa, Fla., will exclusively manage the Florida market for Oakwood Worldwide under both its ExecuStay® and Oakwood brands, helping the company expand its property offerings to meet the ever-changing needs of its customers.
Oakwood Worldwide chose to broaden its partnership with Mainsail, a current ExecuStay franchisee, because the company’s commitment to excellence closely aligns with Oakwood Worldwide’s dedication to maintaining consistent high quality standards for accommodations and services. Additionally, Mainsail has a strong reputation as a corporate housing provider in Florida, with extensive knowledge and expertise in local markets throughout Florida. Mainsail also franchises the ExecuStay brand in a number of other markets, including Georgia, South Carolina, North Carolina and Alabama.
"To remain competitive, we must continue to expand our footprint and offer our customers a wide array of corporate housing options," said Ric Villarreal, president of Oakwood Worldwide. "Working with Mainsail has expanded our market knowledge in Florida allowing us to offer customers the benefit of our local expertise. We are completely confident they will be successful operating and growing the business in the Florida market."
Oakwood Worldwide’s relationships with franchisees and suppliers are an important part of the company’s strategy to expand in key markets, enabling Oakwood Worldwide to offer more corporate and serviced apartment options in the United States, as well as in established and emerging markets around the globe.
"ExecuStay and Oakwood are the corporate housing industry’s leading brands and a significant part of our growing lodging portfolio," said Jana Collier, managing partner for Mainsail Housing. "This franchise agreement is exciting because it strengthens our position in the marketplace and allows us to further our relationship with the innovative team at Oakwood Worldwide."
Mainsail is also an ExecuStay franchisee for Oakwood Worldwide in a number of other markets, including Georgia, South Carolina, North Carolina and Alabama.
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Based in Tampa, Fla., Mainsail specializes in hotel, apartment and resort property management and development, marketing and sales. The company was founded in 1998 and has built a diverse portfolio including: the Mainsail Suites Hotel and Conference Center; Mainsail Beach Inn on Anna Maria Island; Mainsail South Residences; Scrub Island Resort, Spa & Marina, part of Marriott International's Autograph Collection®; and the Epicurean, a luxury hotel opening in late 2013.
For more information, please visit http://mainsailhotels.com/
About Oakwood Worldwide
Oakwood Worldwide®, based in Los Angeles, Calif., is the leading provider of corporate housing and serviced apartment solutions through its two well-known brands, Oakwood® and ExecuStay®. Both brands provide move-in-ready furnished housing designed to meet the needs of business travelers on long- and short-term assignments. Oakwood® has access to the largest selection of housing options and a presence in all 50 United States and more than 55 countries. ExecuStay is the preferred corporate housing partner of Marriott® International and is the only corporate housing brand where guests can earn Marriott Rewards® points for stays at any ExecuStay location in the U.S. For more information, please visit www.oakwood.com and www.execustay.com.